Home UAE Dubai Dubai’s Hala appoints new CEO Basil Hovakeemian replaces Clemence Dutertre who has become vice president of marketing for Careem by Zainab Mansoor May 3, 2021 Hala, a joint venture between Dubai’s Road and Transport Authority (RTA) and Careem, has appointed Basil Hovakeemian as the new CEO, following his role as the director of strategy and expansion for two years. During his previous role, Hovakeemian was responsible for the company’s strategic direction, helping bring affordable app booking to the city, and playing a key role in the company’s growth, a statement said. Hovakeemian’s appointment follows top management changes at Careem and Hala, with former CEO, Clemence Dutertre, becoming vice president of marketing for Careem, and a board director for Hala. In his new role as CEO, Basil will continue to drive the company with a focus on improving customer experience. Holding a Master of Business Administration degree from IE Business School and a Chemical Engineering degree from The University of Washington, Hovakeemian has previously headed up product innovation and development for Procter & Gamble across the US, Canada, Europe and MENA regions. He also worked at global consulting firm, Roland Berger in a strategic consultant’s role for government and private sectors, focusing on transportation and technology. “Since launch, Hala has been able to play a central role in connecting our city, providing a trustworthy booking solution for taxis in Dubai. I am extremely excited about our potential to bring Hala to more riders and business verticals…to have the opportunity to build from such a platform is a great privilege,” noted Hovakeemian. Tags Careem CEO Dubai Hala RTA 0 Comments You might also like Salik’s new toll gates: here’s where you’ll start paying from Nov 24 Imtiaz Developments launches Cove Edition 2 Residence in Dubailand Last chance for UAE overstayers as visa amnesty deadline extended Colm McLoughlin, Dubai Duty Free pioneer, passes away at 81