According to RTA’s plan, Hala will promote the e-hailing service by creating new channels to draw more users
Basil Hovakeemian replaces Clemence Dutertre who has become vice president of marketing for Careem
The offer is valid on Hala (Dubai Taxis) and Hala Van (Dubai Taxis), starting from January 26
RTA guidelines now allow for up to four passengers to travel in Hala vans, bookable on the Careem app
There are 500 Hala taxis deployed across the emirate
Drivers will be required to pass a temperature test before picking up passengers
Both Hala and Careem will be launching a pilot phase, available across Ras Al Khaimah by mid-August 2020
Over 500 three-course meals will be provided to Hala captains via the initiative