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Dubai’s Emaar to manage three hotels at $6.5bn Sharjah project

Dubai’s Emaar to manage three hotels at $6.5bn Sharjah project

Emaar’s three hotel brands, Address, Vida and Rove, will manage properties within the mega project

The hospitality unit of Dubai’s Emaar has announced three management deals with Arada for hotels in Sharjah.

The agreement includes properties under the luxury Address, upscale Vida and midscale Rove hotel brands at the $6.5bn Aljada development unveiled by Arada – a KBW Investments and Basma Group joint venture – last September.

Read: UAE’s Arada announces $6.5bn real estate project in Sharjah

Address Aljada Sharjah will have 150 hotel rooms and 150 serviced residences located in Aljada’s central hub, a 1.9-million-square-foot leisure and entertainment area designed by Zaha Hadid Architects. It will feature restaurants, a gym and meeting rooms.

Vida Aljada Sharjah in the nearby area will have 175 hotel rooms and 120 serviced residences and Rove Aljada Sharjah in the Aljada Business Park will have 300 hotel rooms.

The residence components at the Address and Vida hotels will go on sale in the fourth quarter.

“With the growth in tourist arrivals to Sharjah, and the emirate’s status as a cultural hub, there is strong potential for building a robust hospitality infrastructure,” said Arada chairman Sheikh Sultan bin Ahmed Al Qasimi.

“Our agreement with Emaar will bring proven hospitality competencies to this spectacular development that will transform Sharjah’s economy.”

Aljada is claimed to be the largest private-owned mixed-use real estate project in the emirate, spanning some 24 million square metres

It will eventually accommodate 70,000 people across a series of residential districts with units ranging from villas to townhouses and apartments.

These will be linked by 2.2km of landscaped parks and boulevards and a central hub area with leisure and entertainment options, including coffee shops and restaurants and a musical fountain display.

Other attractions include skate parks, an extreme sports centre and the largest children’s adventure and discovery complex in the northern emirates.

An infrastructure design contract for the project was awarded in Janaury to professional services firm Jacobs Engineering Group Inc.

Read: ARADA awards infrastructure design contract for $6.5bn project Aljada

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