The Dubai Health Authority (DHA) has partnered with social platform TikTok to launch the #ThankYouHeroes challenge, enabling the local community to express their gratitude towards the country’s first line of defenders.
“We have been taking proactive and comprehensive measures with our teams across the UAE to protect the community from Covid-19,” said Abdullah Jumaa, director of corporate communications and marketing department at Dubai Health Authority.
“Our #ThankYouHeroes campaign with TikTok aims to continue raising awareness of the virus and on the safety precautions needed, but also to encourage the UAE community to join us in thanking healthcare workers across the country for the risk they take everyday to safeguard public health.”
“We are confident that these messages of encouragement will lift the morale of all doctors, nurses, paramedics and administrators in the health sector who are working sleepless nights and making many sacrifices to ensure the safety and health of the people of the UAE,” he added.
In recent times, TikTok has partnered with government entities including the World Health Organisation and UNICEF MENA (Middle East and North Africa) to help the community glean accurate information about Covid-19 prevention methods.
TikTok also launched a series of challenges to encourage people to stay safe and positive at home such as the #stayathome challenge.
Starting April 7, TikTok users throughout the UAE can participate in the #ThankYouHeroes challenge and show their appreciation for healthcare professionals fighting against the spread of Covid-19 by following the below steps:
- Download the TikTok mobile app
- Create a video thanking doctors, nurses, paramedics and administrators in the health sector for keeping the UAE community safe using the #ThankYouHeroes hashtag
Since the outbreak of the coronavirus in China late last year, the UAE has reported a total of 2,359 cases and 12 deaths.