Dubai’s Al Safa Metro Station has a new name

Al Safa Metro station, located on the Red Line, will be fully rebranded as Onpassive Metro Station for 10 years.

Dubai’s Roads and Transport Authority (RTA) have granted the station’s naming rights to Onpassive, a global AI technology company.

Abdul Mohsen Ibrahim Kalbat, CEO of Rail Agency, RTA, said, “Through partnering with Onpassive, RTA is keen to showcase the high profile of Dubai as a city that appeals to international investments and matches the aspirations of entrepreneurs seeking to enhance their presence and competitiveness in the emirate. We are thrilled to see one of the global companies taking the naming rights of Al Safa Metro Station in a perfect move poised to raise its brand visibility and presence in the economic map of Dubai and the UAE in general.

“Dubai is shaping into a benchmark in the quality of infrastructure, where RTA is an integral part thereof. Dubai Metro stations are among the key mass transit means that boast strategic locations in the emirate and serve hundreds of thousands of riders every day. These facts are key contributors to attracting foreign capitals, which always seek feasible and sustainable revenues over the long run, which is exactly provided by RTA.”

#RTA granted the Naming Rights of Al Safa Metro Station to ONPASSIVE, one of the leading global AI Technology Companies. Al Safa Metro Station will be fully rebranded as ONPASSIVE Metro Station for 10 years.https://t.co/6pqh6VIL3f pic.twitter.com/ldEUCAP6aU

— RTA (@rta_dubai) January 11, 2023

Ashraf Mufareh, founder and CEO of Onpassive, said: “Our partnership with Dubai’s Roads and Transport Authority is one of many future steps aimed at spreading the use of artificial intelligence in the service of humanitarian causes, as Dubai is one of the most attractive destinations for multi-nationals from around the globe, with more than eight million tourists arriving last year.”

From January to March, RTA will rename the station on the external as well as the indoor and outdoor directional signage.

The new name will also be updated on the smart systems and RTA’s public transport apps along with the onboard audio announcements before and at the time of arriving at the station.

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