Dubai property agency to remain UK club Coventry City shirt sponsor

Dubai-based real estate agency Allsopp & Allsopp has signed a two-year shirt sponsorship deal with English first-division team Coventry City.

The deal extends the team’s previous sponsorship deal signed in 2014 with the realtor, which also has offices in Coventry and Leamington Spa.

Allsopp & Allsopp’s logo will remain on the home shirt but it will now also feature on the away shirt and Under-21s kits for the next two seasons.

The club is expected to release its new home and away shirts in June and July ahead of the season kicking off on August 6, 2016.

Allsopp & Allsopp chief executive Lewis Allsopp said the sponsorship has helped the company raise its profile in Coventry “dramatically.”

“When my brother Carl and I launched Allsopp & Allsopp in Coventry as our first market outside Dubai, we wanted to raise the profile of the company as quickly as possible and our partnership with the team has been a huge success for us on that regard.”

The United Arab Emirates is currently the biggest investor in European football shirt sponsorship, a recent report found.

Read: UAE is biggest investor in European football shirt sponsorship

UAE companies spent Dhs 670m on premiere league shirt sponsorship between 2015 and 2016. They accounted for 8 per cent of European investment in premiere shirts, with the overall total reaching €830m (Dhs 3.4bn).

The biggest investor players included Arabian Gulf airlines, with AC Milan, Arsenal, Paris Saint-Germain and Real Madrid all sponsored by Emirates, and Manchester City by Etihad Airways. Emirates is also the sponsor of England’s FA Cup competition.