Dubai-based Powder brings clean beauty brand Purito to the GCC

Regional clean beauty ecommerce site Powder is adding Purito, a vegan and cruelty-free line of skincare products, to its GCC offering.

Powder’s selection includes Purito’s best-selling Centella Green range. The company says this alcohol-free range is ideal for those with sensitive skin whilst fulfilling consumer demand for ethical and environmentally friendly skincare products. The Centella Green range is water-based and features Centella Asiatica as its hero ingredient. The natural ingredient is rich in amino acids and renowned for its anti-aging properties.

“We are thrilled to officially launch Purito on Powder. It’s clean beauty for those who want the most out of their products in relation to effectivity, non-toxicity and transparency,” said Ayat Toufeeq, co-founder, Powder.

“Purito utilises natural ingredients that work on the skin and ensure their ingredient list is always clear. They use eco-friendly packaging, never test on animals, and believe in making great skincare affordable so everyone can use it,” she added.

Read: UAE-based clean beauty retailer Powder launches in Saudi Arabia

Consumers in the GCC will now have access to Centella Green Level Calming Toner for a boost of hydration as well as the Centella Green Level Buffet Serum, one of its top-selling products. In addition to Centella Green Level range, customers will be able to get their hands on Purito favourites including its Fermented Complex 94 Boosting Essence, the Comfy Water Sun Block, the From Green Cleansing Oil as well as the From Green Deep Foaming Cleanser.

“Purito has already been a hot topic in dedicated Korean beauty and skincare forums and we are delighted to be bringing it to our customers in the region,” commented Toufeeq.

All of Purito’s products are safe for sensitive skin as well as acne-prone skin. The brand uses natural ingredients that are EWG Green safe, toxin and chemical-free.