AW Rostamani Group commits to eliminate all plastic bottles by July 2023

AW Rostamani Group has announced its ‘Drop It’ campaign, committing to be free of single-use water bottles in all its offices and showrooms by July 2023.

The group aims to eliminate more than 580,000 single-use plastic bottles and replace them with reusable bottles for employees.

Mustafa Dada, general manager, Marketing, Communications and Sustainability, at AW Rostamani Group, said: “The UAE is at the forefront of global sustainability, and we are proud to be supporting its drive to eliminate the use of plastic. We are introducing measures that we hope will inspire our colleagues and peers to adopt a more sustainable approach toward fulfilling carbon neutrality by 2050.

“To put things into perspective, more than 300 million tonnes of plastic are produced every year globally, and it takes at least 450 years for plastic waste to decompose. This is a matter that needs to be urgently addressed, and we, at AW Rostamani Group, are proud to be playing our part in supporting the regional and global ecology.”

Partnership with Goumbook
”We are very proud to have partnered with AWR helping them reduce single-use plastic bottled water in their offices and beyond, making an immediate positive environmental impact,” said Tatiana Antonelli Abella, founder and managing partner at Goumbooke added, noting that carrying reusable water bottles is an easy way to start.

In 2018, AW Rostamani Group partnered with Goumbook to plant seeds of the UAE National Tree, the Ghaf tree, at Al Barari Nursery. The ‘Give a Ghaf’ seed planting initiative was part of the Group’s Year of Zayed activities and in line with its corporate social responsibility.

AW Rostamani Group is also supporting the transition to a zero-waste future by introducing tap water filtration systems across its premises to provide employees with safe, clean, and fresh drinking water.

In other news, Dubai’s ENOC Group has banned single-use plastics across its operations as well as in its head office, it announced on June 13.

Read: Dubai’s ENOC Group bans single-use plastics across operations

In other news, the Executive Council of Dubai has approved a policy to impose a tariff of 25 fils on single-use bags for carrying goods starting July 1.

Read: Dubai to impose tariff on single-use plastic bags from July 1