Citi rolls out AI suite to boost efficiency and client service in MEA

Image: Supplied

Citi has announced the rollout of its advanced Artificial Intelligence (AI) tools across its operations in the UAE and the wider Middle East and Africa (MEA), underscoring the bank’s commitment to innovation and digital transformation.

“The launch of our AI tools in the UAE and in MEA is a testament to Citi’s unwavering commitment to embracing cutting-edge technology to better serve our clients and empower our employees,” said Maria Ivanova, UAE and North Africa & Levant sub-cluster and banking head. “These advancements will not only boost our overall productivity but also foster a new era of innovation and client-centric solutions across the region.”

Speaking at a launch event in Dubai, Shamsa Al-Falasi, UAE Citi country officer, banking head and Citibank N.A, UAE CEO, added: “The introduction of these advanced AI tools marks a pivotal moment for our operations in the UAE. This technology will not only significantly enhance our internal capabilities and efficiency but also empower our teams to deliver unparalleled client service, fostering innovation that is uniquely tailored to the dynamic needs of the UAE market. We are committed to leveraging cutting-edge solutions to drive growth and support the nation’s vision for a digital future.”

Citi’s proprietary AI technology is now available to around 175,000 employees worldwide across 80 jurisdictions. In MEA, the tools have been deployed in more than 20 jurisdictions, highlighting Citi’s commitment to equipping its workforce with advanced solutions to drive efficiency and elevate service delivery.

The AI suite is designed to streamline workflows, automate routine processes, and unlock insights from vast datasets, enabling employees to focus on strategic priorities and high-value initiatives. The tools will also enhance client service by enabling faster, more tailored, and more effective interactions, raising the standard of customer experience across the region.