Top 100 Arabs 2025

82. Huda and Mona Kattan

Founders, Huda Beauty, Kayali

Origin: Iraq/US

Residence: UAE

Sector: culture and society

2024 Rank: NEW

Founded by blogger Huda Kattan and her sisters Mona and Alya in 2018, Huda Beauty sells everything from luxury eyelashes to makeup and skincare products.

The company boasts more than 54.2 million followers on Instagram, well ahead of rivals Rare Beauty and Kylie Cosmetics, which have eight million and 24.7 million followers, respectively.

Huda Beauty launched a new collection inspired by the beloved Filipino dessert, Ube, in January 2025.

Huda Beauty sold its popular fragrance brand Kayali to its co-founder Mona Kattan and General Atlantic in a move that allows the beauty company’s owners to buy back a stake held by TSG Consumer Partners since 2017.

Mona Kattan will now own the fast growing fragrance business with private equity investor General Atlantic and has also starred in Netflix’s megahit Dubai Bling.

Othman Benjelloun

Ronaldo Mouchawar