5 things to know about Amazon’s longest ever Prime Day sale in the UAE

Amazon is set to make waves in the UAE with its longest Prime Day event ever, offering an extended period of exceptional deals and discounts. The annual Prime Day event, exclusive to Prime members, will span six full days this summer, from July 16 to July 21, marking a first for the region.

A recent study by Amazon highlights a growing trend among UAE shoppers, who are increasingly seeking greater savings and faster delivery options.

Reflecting this demand, the extended Prime Day event promises deep discounts across more than 30 product categories, as per an Amazon release. These categories include electronics, gaming, fashion, beauty, grocery items, kitchen and home goods, health and sports products, and Amazon devices.

Deals and savings

In 2023, Amazon customers worldwide saved nearly $24bn from deals and coupons, with Prime members accounting for over $2.5bn of those savings during Prime Day alone. This year, with 79 per cent of UAE shoppers actively looking for sales and discounts when making online purchases, the extended Prime Day event aims to exceed consumer expectations.

Prime members in the UAE will have access to an extensive range of deals from top local and international brands such as Nivea, Samsung, Skechers, Guess, Joseph & Joseph, Cetaphil, Nespresso, Black+Decker, Microsoft, Lenovo, Lego, OnePlus, Anker, and Roborock.

Additionally, members can take advantage of Prime Day deals from Amazon US, UK, and Germany through the Amazon.ae Global Store, enjoying free international shipping with no minimum purchase required.

Stefano Martinelli, vice president of Amazon UAE and Saudi Arabia, commented on the event: “This is the first year in the UAE that we extend Prime Day for six full days, catering to customer demand, and we look forward to celebrating this with members across the country as we show up for them with incredible deals. We hope everyone enjoys the many saving opportunities available during the sale event while exploring the year-round value delivered through the range of exclusive Prime membership benefits.”

Benefits for Amazon Prime members in the UAE

1. Free same-day and one-day delivery: Eligible orders placed before 12:30 pm can be delivered the same day, while free one-day delivery is available on a wide range of products with no minimum purchase.
2. Free international delivery: Save on shipping with free delivery on Prime eligible products from Amazon US, UK, and Germany through the Amazon.ae Global Store, with no minimum purchase.
3. Exclusive shopping deals: Access to exclusive deals, sale events including Prime Day and White Friday Sale, early access to seasonal sales, and discounts on local and international brands.
4. Amazon Fresh: Enjoy a wide selection of fresh groceries and everyday essentials with free and fast two-hour scheduled delivery in select locations.
5. Prime Gaming: Access to free in-game content and a growing library of free games.

Delivery timelines

Speed of delivery is a crucial factor for many UAE shoppers, with more than a third considering it a key purchase consideration, as per data provided by the e-commerce giant.

Amazon said it has been investing in strengthening its operations network in the UAE, ensuring fast, free delivery for Prime Day orders. It added that this is made possible through a combination of innovative technology, optimised transportation services, and a dedicated team of employees and partners, enabling seamless deliveries.