PwC Middle East CTO Ali Hosseini on driving AI adoption

In the past 18 months, Artificial Intelligence (AI) has exploded onto the world stage, with companies and individuals across the globe rapidly adopting the technology.

And for one of the world’s biggest auditing and consulting firms, PricewaterhouseCoopers (PwC), this technology has brought about a range of new opportunities — both from an internal perspective and in terms of their clients.

In this interview which took place at LEAP 2024, the chief technology officer of PwC Middle East, Ali Hosseini, explains more about how his company is approaching AI as well as helping other partners to drive the adoption of this technology.

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