ATM 2023: Shurooq seeks to drive growth with new developments, upgrades

Shurooq, also known as the Sharjah Investment and Development Authority, has revealed multiple updates about unique and exciting projects being showcased during their 16th consecutive participation at this year’s Arabian Travel Market (ATM).

The projects featured offer unique and unforgettable experiences, whether it’s through luxurious and eco-friendly accommodations, immersive cultural experiences or breath-taking natural surroundings.

The developments are expected to continue to attract a significant number of investors and tourists from around the world and greatly add to the experiential nature of Sharjah.

Shurooq’s Sharjah Collection

Shurooq’s Sharjah Collection by Mysk comprises unique boutique hotels and eco-retreats, expertly operated under Mysk by Shaza, a hospitality company renowned for putting the spotlight on the ever-evolving Arabian lifestyle boldly and warmly.

The Mysk Al Badayer Retreat will feature 15 new luxury tented structures with swimming pools, ranging from one to three bedrooms.

Sharjah Investment and Development Authority (Shurooq), one of the leading development and investment entities in the region,has revealed multiple updates pertaining to unique and exciting projects being showcased during the participation at this year’s Arabian Travel Market 2023 pic.twitter.com/TDvbVKC9Ig

— Shurooq شروق (@_Shurooq) May 2, 2023

The project, in the heart of Sharjah’s desert and embellished with a range of modern comforts is to be finalised in the third quarter of 2023, bringing the total to 25 traditionally styled structured tents, the project is currently housing 21 luxury rooms and 10 tents.

The retreat is committed to using natural plots to minimise water consumption, and a new walkway preserves the natural surroundings.

Meanwhile, the Mysk Kingfisher Retreat, a luxurious and eco-friendly tented retreat situated on an ecological island paradise off the east coast of Sharjah, is expanding to offer guests an even more exclusive experience. The expansion will feature 20 new tents bringing the total to 40 tents, including reception, dining, service, spa, gym, and kids tents, all using sustainable materials and practices as well as indigenous planting.

With completion scheduled for the fourth quarter of 2023, the Mysk Kingfisher retreat will enhance its offering to guests providing a unique and unforgettable retreat experience in the region.

Shurooq also gave updates on Mysk Al Faya Retreat, a luxury boutique retreat that features five rooms and Mysk Moon Retreat, which has been offering a glamping experience that combines adventure and relaxation in a beautiful and eco-friendly environment since its opening in October 2021.

Similarly, Nomad is set to welcome visitors in Q1 2024 and will offer a unique glamping experience that combines luxury with nature. The retreat features 20 opulent trailers currently located in Kalba.

The LUX Resorts

The investment authority also unveiled LUX Resorts. At the LUX Al Bridi Resort, an African-inspired wildlife sanctuary, guests can enjoy a once-in-a-lifetime safari experience in the stunning locales of Sharjah that features the ‘Big Five’ – the rhino, buffalo, elephant, lion and leopard.

The resort, which occupies 784 hectares of the Al Bridi Nature Reserve and shares its premises with Sharjah Safari, will have 35 luxury private tents. Additionally, Sharooq showcased the LUX Al Jabal Resort – an eco-friendly resort located on the slopes of Al Soueifa mountain with a stunning view of the surrounding bay and the Arabian Sea. It features 45 hotel units within unique cube-shaped structures developed in Finland using indigenous pine as part of a global initiative to promote sustainable, ecological and non-impactful building practices.

Some of the projects that were unveiled by Sharooq include the Khorfakkan Adventure, which will be adjacent to the spectacular Soueifa mountain, the Mleiha Archaeological and Eco-tourism Project, Al Noor Island and the Heart of Sharjah – a vast heritage project, aims to restore and revive the city’s traditional areas while adding contemporary touches and providing a window into the past.

With the tourism industry being a key driver of economic growth in the region, Shurooq’s projects are poised to continue making a significant impact on the emirate’s economy.

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