ATM 2023: Shurooq seeks to drive growth with new developments, upgrades

The projects are poised to continue making a significant impact on Sharjah’s economy as tourism is a key driver of growth in the region

Shurooq unveils new identity

Sharjah’s Shurooq launches new visual brand identity

The new identity incorporates an abstracted Arabic letter and the English S to symbolise a beacon for investment and transformation

Adventure project underway in Khorfakkan, says Shurooq

New adventure project under development in Khorfakkan

The project, which features a zipline, giant swing, dry slide and hiking tracks, will target adventure sports and outdoor enthusiasts

Marriott to debut its Autograph Collection in Sharjah with two new properties

Marriott inked a franchise agreement with Shurooq for the two hotels which will be located in Kalba and Khorfakkan

Mysk Moon Retreat

Shurooq opens Mysk Moon Retreat glamping destination in Sharjah

It also unveiled four new hospitality projects in the emirate

Sharjah’s Shurooq set to welcome guests to luxury destination ‘Moon Retreat’

The construction of the luxury retreat is 75 per cent complete

Sharjah’s Shurooq to reopen its hospitality and leisure destinations

The move has been made in adherence to the UAE government’s health and safety protocols