Nescafé, Lexus and Prada among the region’s most loved brands, reveals Brand Love 2022 report

Consumer intelligence company, Talkwalker, and social media management giant, Hootsuite have released their Brand Love 2022 report.

Each year, Talkwalker uses its consumer intelligence capabilities to analyse over 1,500 brands, to see which ones are the most loved around the world. By partnering with Hootsuite, the report also includes tips on how brands can strengthen their relationship with consumers.

According to the report, Middle East consumers’ most loved brands for 2022 include Nescafé, Lexus, Prada, Stradivarius, Converse and more. The ranking reflects consumers’ positive experiences with each brand on social media, review sites and forums.

With over 10 years of client research, and in-depth analysis of use cases, the index identified three critical scores for monitoring brand love: passion, trust and customer satisfaction.

These scores were calculated by analysing over 2.6 billion conversations from social media, news, blogs, and reviews, to identify the brands consumers really care about.