Expo 2020 Dubai to sponsor Rajasthan Royals for 2021 IPL Season

Expo 2020 Dubai has signed up as the main sponsor of IPL franchise Rajasthan Royals for the upcoming 14th season of the Indian Premier League (IPL).

Expo 2020 Dubai name will appear on the front of the Rajasthan Royals’ jerseys as Principal Sponsor, helping to publicize the event to cricket fans all over the world, six months before the event opens its doors.

The Expo takes place from October 1, 2021, to March 31, 2022, with organisers expecting millions of people from across the world to attend.

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The IPL broke viewership records during the 2020 season with over 550 million viewers. India is a key visitation market for Expo 2020 Dubai and will feature a dedicated India Pavilion.

“Year after year, the IPL and the Rajasthan Royals unite the world with one of the most entertaining sporting events,” said Sholto Douglas-Home, Chief Sales and Marcomms officer, Expo 2020 Dubai.

“Combined with the club’s commitment to a range of social development programs, this makes the partnership an ideal match with Expo 2020 Dubai’s vision of bringing people and communities together. The international reach of the tournament is a powerful vehicle for increasing awareness of Expo 2020 Dubai as we count down to our opening on October 1.”