Yolk Brands acquires 1762
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Yolk Brands acquires 1762

Yolk Brands acquires 1762

The eatery joint joins Pickl and BonBird in the group

Gulf Business
Yolk Brands

1762 has been acquired by Yolk Brands, the company behind burger joint Pickl and upcoming fried chicken shop BonBird.

It is said to be the largest regional hospitality M&A of the year.

Since its establishment in 2010 by a group of foodies in the UAE, 1762 has become a premier purveyor of high-quality artisanal food products with five outlets across Dubai and Abu Dhabi.

1762 offers hand-crafted culinary creations, specialty coffee, and catering services. Its customer base can expect to enjoy the same high-quality products and exceptional service they have come to know, love, and expect from the brand, but with added support from Yolk Brands’ leadership team.

The acquisition will provide additional resources for 1762’s growth, with international expansion in the pipeline.

It’s a uniquely personal acquisition for Yolk Brands’ CEO and founder Steve Flawith who was previously strategy director for 1762 prior to launching his own hugely successful F&B entrepreneurship with Pickl in 2019.

“We are thrilled to welcome 1762 into the Yolk Brands family, as it aligns perfectly with our values and vision for the future.” Flawith said. “I’ve seen first hand the passion that 1762 inspires in its many, many regular guests, and we plan to elevate their experience even further.”

All 1762 locations in Dubai and Abu Dhabi are now under the control of Yolk Brands.

Read: Saudi’s Almarai completes acquisition of International Dairy and Juice for $68m

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