Xiaomi: Setting a new paradigm in smartphones
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Xiaomi: Setting a new paradigm in smartphones

Xiaomi: Setting a new paradigm in smartphones

The brand has leveraged innovation and key strengths to provide operational efficiency, convenience and technology bundled into one offering

Gulf Business
Xiaomi 13

The Mobile World Congress (MWC) 2023, which kicked off on February 27 in Barcelona, Spain, had some of the biggest industry names in attendance.

The ongoing global trade show and conference has been featuring panel discussions and product announcements from major mobile technology companies, as well as networking opportunities and exhibits, showcasing the latest mobile devices and technologies.

Among the companies participating at the event is Xiaomi, a manufacturer of consumer electronics, which is displaying its products and services, including the Xiaomi 13 Series and other AIoT (artificial internet of things) offerings. The global launch of Xiaomi 13 series was livestreamed on the brand’s official channels on February 26, a day before MWC.

By offering a wide range of products and services, Xiaomi is setting a new benchmark and demonstrating how its flagship series embodies its commitment to innovation, with better camera capabilities and stylish design. Located in Hall 3 of Fira Barcelona Gran Via, the company is showcasing its offerings to an audience of approximately 80,000 anticipated attendees.

During the event, visitors can have an exclusive sneak peek at Xiaomi’s latest innovations including the most innovative CyberDog and CyberOne.

Xiaomi 13 series

Xiaomi’s market share in terms of smartphone shipments ranked third globally in the second quarter of 2022, according to Canalys, reflecting its product and market reach.

The Xiaomi 13 Series smartphone lineup is co-engineered with Leica and features professional optics and advanced computational capabilities. For exceptional performance, Xiaomi also included Snapdragon 8 Gen 2 and Surge battery management.

In collaboration with Leica, Xiaomi 13 and Xiaomi 13 Pro aim to provide a brand-new smartphone photography experience through in-depth product collaborations. The brand also introduced the 13 Lite, which is said to deliver excellent portrait imaging and extended photography options.

“I am truly impressed with the Xiaomi 13 Series – it’s a real game changer for me,” said Steve McCurry, a renowned photographer. He is featured in the International Photography Hall of Fame, the recipient of the Leica Hall of Fame Award and is a Leica ambassador.

The Xiaomi 13 Series is available for sale in the UAE, starting March 8, via the brand’s official channels.

AIoT offerings

Xiaomi has established the world’s leading consumer AIoT (AI+IoT) platform, with 526.9 million smart devices connected to its platform as of June 30, 2022, excluding smartphones, tablets and laptops.

The company launched its latest suite of AIoT products along with the Xiaomi 13 Series. The lineup includes Xiaomi Buds 4 Pro, Xiaomi Watch S1 Pro and Xiaomi Electric Scooter 4 Ultra. Xiaomi’s Buds 4 Pro feature an upgraded TWS, active noise cancellation, dimensional audio, a nine-hour battery life, dual-device connectivity, and wireless charging.

The Xiaomi Watch S1 Pro combines traditional watch design with the latest smartwatch technology, presenting a 1.47-inch AMOLED display, scratch-resistant sapphire crystal glass and real-time tracking for over 100 different sports activities. Xiaomi Electric Scooter 4 Ultra is the first Xiaomi scooter with a dual suspension system and self-sealing 10-inch tires.

Future plans

Xiaomi has leveraged innovation and key strengths to provide operational efficiency, convenience and technology bundled into one offering. Its products are available in more than 100 countries and regions worldwide. In August 2022, the company made it to the Fortune Global 500 list for the fourth time, ranking 266th – up 72 places compared to 2021.

Demonstrating the company’s commitment to providing supreme technology products to local customers and beyond, Xiaomi will open its biggest flagship store in the UAE at Dubai Mall in the first quarter of 2023.

Read: Women in tech: Xiaomi’s Cindy Chang

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