WeMENA expanding into reseller marketplace

WeMENA, an online marketplace for wholesalers in the region, is expanding into the consumer segment through a reseller (dropshipping) model.

The new programme allows individuals – such as those looking for residual income, students, or work-from-home mums – to create their catalogue of products from WeMENA’s online product list, and sell them to others without initial operating costs.

WeMENA provides a payment platform while handling all delivery logistics and post-delivery customer service issues.

The service is free to join, providing online access to a range of products, which resellers can view, add a profit, and sell on to their networks of colleagues, friends, and associates.

WeMENA does not charge its resellers any fees or percentages on products they purchase on the platform.

Resellers can choose to specialise in one area – like toys, or homewares – or offer customers a catalogue featuring items from all of the site’s list of product categories. Products include electronics, health, beauty, cookware and more.

“We are expanding our offering beyond business-to-business wholesale, and allowing anyone to create their own online ‘social commerce business,” said Pali Banwait, co-founder, WeMENA.

Read: Facebook, Instagram unveil ‘Shops’ platform to facilitate e-commerce

Meanwhile, WeMENA’s tie-up with Spotii’s “buy now, pay later” payment scheme is expanding, increasing the trade credit limit from Dhs500 to Dhs2,000.

Dropshipping has exploded in popularity in recent years driven by platforms such as AliExpress and Shopify.

Shopify today has over a million merchants from 175 countries listed on its platform. These businesses sold $60bn worth of goods through the platform last year. New stores created on Shopify’s platform surged 62 per cent during the lockdowns.