Watch: Sheikha Hoor Al Qasimi takes over late brother’s Qasimi fashion label

Sheikha Hoor Al Qasimi is taking over as creative director of her late brother’s namesake fashion label.

Al Qasimi succeeds her brother Sheikh Khalid bin Sultan Al Qasimi, who died in July at the age of 39.

READ: UAE declares three-day mourning period for Sharjah Ruler’s son

Since founding his London-based Qasimi label, Sheikh Khalid bin Sultan Al Qasimi had shown at London Fashion Week – with his debut coming back in 2008 – multiple times, with his last show just a month before he passed away. Qasimi’s clothes are also stocked by at least 50 stores in 15 countries.

READ: Sharjah ruler shares personal pictures of late son Sheikh Khalid

Involved in the arts, culture and fashion scenes for many years, Sheikha Hoor Al Qasimi has overseen the Sharjah Biennial and established the Sharjah Art Foundation, where she serves as president and director. Serving on the board of many museums (including MoMa’s PS1 in New York), she also speaks no fewer than nine languages.

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Highlights from the openings of the exhibitions ‘Akram Zaatari: Against Photography. An Annotated History of the Arab Image Foundation’ and ’32: The Rescore’, the second edition of the annual Air Arabia Curator in Residence Exhibition, with HE Noura Al Kaabi, UAE Minister of Culture and Knowledge Development. Both shows are on view through 10 January 2020. Free admission. Free guided tours. Visit our website to learn more. أبرز أحداث افتتاح معرض "أكرم الزعتري: في مقابل التصوير. تاريخ المؤسسة العربية المشروح" و معرض"32 : إعادة التسجيل" النسخة الثانية من معرض العربية للطيران للإقامة القييمين، حضور معالي نورة الكعبي، وزيرة الثقافة وتنمية المعرفة في دولة الإمارات العربية المتحدة. يستمر المعرضان حتى 10 يناير 2020. الدخول مجاني. تتوفر عند الطلب جولات مجانية. لمعرفة المزيد، تفضلوا بزيارة موقعنا.

A post shared by Sharjah Art Foundation (@sharjahart) on Oct 3, 2019 at 3:18am PDT

“While bringing her artistic sensibility to Qasimi, Hoor will seek to maintain Khalid’s aesthetic, which was centred around the idea of an urban nomad and built upon the pillars of architecture, colour, military details and social-political messaging. She will strive to stay true to this messaging,” said a statement released by the Qasimi label on October 3.

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Autumn / Winter 2019 shot by Jonathan Daniel Pryce. Photography: @garconjon Stylist: @harry_lambert Hair & Make Up: @rachelsingerclark Videography: @jondeanvideo #qasimi #qasimiAW19

A post shared by QASIMI (@qasimi_official) on Sep 28, 2019 at 8:15am PDT

“Above all, Hoor will endeavour to preserve – and further – Khalid’s legacy and make sure that his memory is kept alive. She will present autumn/winter 2020 during London Fashion Week Men’s in January 2020, as Khalid’s last show, before presenting her own inaugural collection, spring/summer 2021 in June 2020.”