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Watch: Burj Khalifa lights up as contributions pour in for world’s tallest donation box

Watch: Burj Khalifa lights up as contributions pour in for world’s tallest donation box

For every light purchased for Dhs10 as part of the campaign, one meal is provided to someone in need

The world’s tallest building, the Burj Khalifa in Dubai, was lit up with 180,000 lights on 18 floors after it launched a new campaign for donations to combat the Covid-19 pandemic.

Contributions poured in for the initiative, called the World’s Tallest Donation Box, within 24 hours of its launch.

The donations raised on the first day will help provide 180,000 meals for individuals and families affected by the coronavirus pandemic in the UAE.

Launched on Saturday as part of the ’10 million meals’ campaign, the campaign enables companies, entities and the public to purchase lights of Burj Khalifa at Dhs10 each, to collectively donate meals or food parcels to low-income individuals and families in the UAE.

For every light purchased for Dhs10 through the website www.tallestdonationbox.com, one meal is provided to someone in need.

Overall, the initiative aims to illuminate all of Burj Khalifa’s 1.2 million lights.

The campaign was launched by the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), in collaboration with Burj Khalifa.

The ‘10 million meals’ campaign was launched to provide food support for individuals and families in the UAE affected by the coronavirus. It encourages individuals, entities and companies to make financial and in-kind donations towards providing 10 million meals or food parcels across the country during Ramadan.

Within the first week of its launch, the campaign exceeded its target and provided over 11 million meals.

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