The global publisher of Vogue magazine, Condé Nast International, has announced plans to launch the Middle East’s first Vogue Café in Dubai.
The café, located at the Dubai Mall, is set to open later this year, Vogue reported.
Condé Nast is partnering with regional food and management company Inspired Group for the café, and announced that it is also planning to open a GQ bar in an international five-star hotel in Dubai next year.
“Vogue Café Dubai is our first step into the Middle East market, and together with the GQ Bar, forms an integral part of Condé Nast International’s strategy to expand its celebrated media brands into restaurants and bars around the world,” said Condé Nast Restaurants director Stuart Nielsen.
“We are working with the best local partners in Dubai, and will absolutely respect the laws and values of the land.”
The café will serve international cuisine, created Condé Nast Restaurants’ chef Gary Robinson, but will not offer alcohol, Vogue said.
“We are proud to bring such respected brands to the region,” said Inspired Group co-founder Roger John.
“This development further cements the UAE’s footprint as a key market for international luxury brands.”
Condé Nast already runs a Vogue Café, GQ Bar and Tatler Club in Moscow, and the company will open another Vogue Café in Kiev in 2013.