Maser’s Prateek Suri on the burgeoning consumer tech industry in UAE and Africa GULF BUSINESS December 12, 2023 In the Middle East and Africa (MEA), the consumer tech industry has witnessed substantial growth, driven by factors such as population expansion, urbanisation and government investments in digitalisation. Among the trailblazers in this dynamic industry is Maser Group, an Africa and Dubai-based company that has emerged as a steadfast supporter of technological advancement. Led by its CEO and founder, Prateek Suri, Maser has become a unicorn with a valuation of $1.9bn, earning accolades and awards across the globe. He speaks to Gulf Business about the opportunities and challenges in the burgeoning consumer tech industry in the African continent.