Adel Al Ali on how Air Arabia redefined low-cost travel in the Middle East

When Air Arabia took off in 2003, few believed that a low-cost airline model could thrive in the Middle East. Two decades later, the Sharjah-based carrier has not only proved the skeptics wrong but has also changed the way people across the region view air travel.

Speaking to Gulf Business’ Neesha Salian, Adel Al Ali describes the journey as one built on consistency and purpose. “We’ve made flying accessible and helped grow tourism, trade, and employment across the region,” he says. “It’s about connecting people and making travel something everyone can enjoy, not just the wealthy.”

Under Al Ali’s leadership, Air Arabia has expanded from one base in Sharjah to multiple hubs across the UAE, Morocco, Egypt, and Pakistan, serving more than 170 destinations. Its focus has remained on efficiency, transparency, and affordability while keeping safety and service at the core of operations.

Technology has been a key enabler in this growth story. From a time when only a small share of bookings were made online, the airline now operates almost entirely through digital channels. “Tech has transformed how we operate and how customers engage with us,” Al Ali notes. “AI, real-time data, and digital platforms have made flying more efficient and personal. Technology is now one of our top three investments after aircraft and fuel.”

Sustainability also features prominently in Air Arabia’s long-term plans. The airline is exploring sustainable aviation fuel (SAF), more efficient flight operations, and greener aircraft. “Sustainability and efficiency go hand in hand,” Al Ali explains. “Every step we take toward smarter operations has a direct impact on reducing our footprint.”

Strong outlook for the future, says Air Arabia CEO

Looking ahead, Air Arabia is in growth mode. With 120 aircraft on order — including longer-range models that open new routes — the carrier is positioning itself to serve even more regional and international destinations. “Our strategy is simple: we go where there’s demand,” Al Ali says. “We build markets and create new opportunities for travel, trade, and tourism.”

Beyond business, Al Ali highlights aviation’s broader economic role. “When we started, Sharjah Airport had 200,000 passengers a year. Today, it’s a thriving ecosystem that supports tens of thousands of jobs. Aviation drives prosperity,” he says.

Through it all, Al Ali credits Air Arabia’s enduring values — simplicity, integrity, and empowerment — for keeping the airline grounded. “We’ve stuck to the same model for 20 years because it works. Change only when it adds value, not for the sake of it,” he says.

As Air Arabia prepares for its next chapter, Al Ali’s vision remains clear: to keep connecting people and markets while shaping a smarter, more inclusive future for air travel in the region.