Exclusive: Visa’s Dr Saeeda Jaffar on the new ‘Instalments’ solution transforming retail in the UAE

Visa, the global leader in digital payments, has unveiled its latest offering, a payment solution called “Instalments”, for cardholders in the UAE. This new feature allows Visa covered cardholders to split their purchases into smaller, equal payments at selected merchant checkouts, both online and in-stores.

“The demand for instalment payment solutions has been rapidly growing in the UAE,” said Dr Saeeda Jaffar, Visa’s Senior VP and Group Country Manager for GCC. “We believe that this innovative offering will address the evolving needs of consumers while driving digital transformation in the market.”

Dr Saeeda Jaffar speaks to Gulf Business in an exclusive interview.