UAE’s proptech Huspy acquires mortgage consultancy Home Matters

Huspy, the UAE headquartered proptech startup, has announced the acquisition of Home Matters, to create the country’s largest home financing platform.

Founded in 2020, Huspy’s digital-first business has achieved 30 per cent month-on-month growth. Prior to its acquisition, Home Matters was the second largest home mortgage broker in the UAE, having launched operations over 15 years ago.

The combined entity will manage over $1bn in gross merchandise value annually and employ over 150 people, giving buyers a new way to finance their home.

The home mortgage market in Dubai has grown by 68 per cent between Q1 and Q3 2021, as a result of efforts across the value chain to simplify financing and accelerate market growth. Built to put customers in control of their home purchase, Huspy’s technology product for customers and lenders will underpin the combined business, and reimagine the entire home financing journey.

With Huspy, acquiring a mortgage has been simplified, allowing customers to start the home financing process in 15 minutes, with access to a wide array of offers from multiple lenders, creating time and cost savings.

“Today we are excited to announce the acquisition of Home Matters and advance our mission to make home financing seamless and more accessible than ever before. Home Matters’ decade-long experience will benefit Huspy, creating incredible opportunities and impact for us both. This acquisition further strengthens the leadership position of both entities, and with our partner network across the real estate and financial services industries, we remain the trusted choice for customers buying their dream home,” said Jad Antoun, co-founder and CEO of Huspy.

Home Matters’ Sawan Karia and Daniel Le Moeligou will both join Huspy’s leadership team and will be based in the UAE.

“We are super thrilled to be part of a movement that will revolutionise the home financing customer experience. Huspy’s tech knowhow and ambition combined with Home Matters’ experience, knowledge and goodwill, forms a perfect partnership to improve and serve the UAE mortgage market. In the coming weeks, we look to adopt best practices from both organizations to create an unmatched customer experience.” said Sawan Karia, managing director of Home Matters.

Huspy and Home Matters will together provide customers with access to the largest network of home financiers and lenders in the UAE. The digital-first platform will evolve customer experiences and provide real-time advice to home buyers. Huspy’s platform will also equip partners with complete visibility of their customer pipeline, allowing them to manage their portfolio of cases efficiently.

In 2021, Huspy raised one of the largest seed rounds ever, in the MENA region. Its investors include COTU Ventures, Venture Friends, Venture Souq, Breyer Capital, B&Y and a number of family offices.

Read: The SME Story: Jad Antoun, CEO and co-founder of Huspy