UAE’s Ali & Sons opt for Oracle Cloud to drive growth

Ali & Sons, one of the Middle East’s diversified conglomerates, has chosen Oracle Fusion Cloud Applications Suite to modernise its business and drive growth.

The UAE-based company will be able to optimise financial, HR, and customer experience operations with Oracle Cloud in order to minimise costs and adapt to the fast changing market needs.

Established in 1979 and based in Abu Dhabi, Ali & Sons’ business portfolio spans automotive, oil and gas, retail, engineering and construction, property management, hospitality, and investments. The group is associated with Porsche, Volkswagen, Audi, Skoda, Amwaj Jewellery and Eurostar Rent a Car.

Facing rapid growth combined with significant disruption across its core sectors, Ali & Sons needed to reevaluate how it manages its core business processes. In addition, the company needed to embrace new operational models, develop its portfolio, and scale services across the region. This led it to adopt Oracle Fusion Applications, which the company selected for its built-in flexibility and ability to connect and standardise core business processes on a single data platform.

Ali & Sons will implement Oracle Fusion Cloud Enterprise Resource Planning (ERP), Oracle Fusion Cloud Enterprise Performance Management (EPM), and Oracle Fusion Cloud Human Capital Management (HCM). With Oracle Fusion Applications for finance and HR, the company will be able to standardise business processes to increase productivity, reduce costs, and enhance the employee experience.

Additionally, the company will deploy Oracle Advertising and Customer Experience (CX), which will enable the company to connect all business data across advertising, marketing, sales, service, and commerce to help drive more predictive customer relationships and service models.

“Data has become fundamental to how we manage our operations, anticipate the needs of our partners and customers, and design new offerings and services. The migration of critical business processes from an on-premise platform to Oracle Fusion Applications is at the heart of this transformation. This implementation will enable us to vastly reduce operational costs while helping us adapt and scale our business at the pace that we require,” said Shamis Al Dhaheri, group managing director, Ali & Sons.

“Ali & Sons continues to diversify and reinvent its business in a rapidly evolving market environment in the Middle East. With the continuous stream of innovation that Oracle Fusion Applications provides, it can quickly consolidate its disparate systems and connect core business processes on a single data platform, and focus on service innovation,” said Rahul Misra, vice president – business applications, Lower Gulf, Oracle.

Recently, Qatar Airways implemented Oracle Fusion Cloud EPM which allowed the financial teams of the airlines gain the transparency and flexibility needed for more accurate planning, budgeting, and forecasting.

Read: Qatar Airways moves financial planning to Oracle cloud