Society of Sustainability & Green Materials launches in the UAE

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The Society of Sustainability and Green Materials (SSGM), a non-profit organisation, was officially launched in the UAE recently to raise awareness and be a driving force in supporting sustainability, green materials, and circular economy.

As a membership-driven organisation, the society has corporate, expert individual members and partners representing all sectors working in the sustainability and materials industry.

Dr Ali Al Jassim, founder, and chairman of SSGM said, “The birth of this new unique society is to provide exceptional services in sustainable development and encourage organisations and individuals from the local community to join us in our commitment and passion to work together in partnership to bring about positive change to enhance the environment and serve the sustainability community. Our approach is to raise awareness and improve knowledge sharing in sustainability, green materials, and circular economy.

“We aim to support the development of appropriate policies and regulations in these fields. Our objective is to ensure UAE is well placed among leading countries that provide global knowledge in sustainability with a focus on green materials. The society is currently based in Dubai, and we aim to have further representative offices in the region.”

The UAE will host COP28 in November 2023 at Expo City Dubai to unite the world’s efforts towards agreement on practical, and ambitious solutions for climate change, which is considered the most pressing global challenge of our time.”

SSGM is focused on advancing sustainability

Dr Ali added, “In line with COP 28 UAE, our vision is to promote and advance sustainability, green materials and reduce CO2 emissions.

“Empowering our team and fostering a culture of advanced knowledge, self-learning, and improvement is key. Our mission is to create a platform and unify efforts for developing sustainability and green materials with a substantial database that allows the UAE to be considered as a global reference in this field.”

Dr  Waleed Yagoub, co-founder and treasurer of the society, highlighted the significance of training. He said: “Training is one of the main activities of the society. Organising and facilitating training workshops in critical areas of sustainability, green materials and circular economy will benefit the manpower in both the public and private sectors. The training workshops will be provided by distinguished international experts.

“The providers and training materials will be carefully selected to ensure the development of skills and knowledge of local and regional organizations from both the public and private sectors. In addition, we will work closely with relevant authorities to provide guidance and technical recommendations about sustainability and green materials.”

The society has invited organisations from the private and public sectors to join its community.