UAE retailer GMG gets Nike distribution rights for Egypt, Iraq

UAE-based retail distribution company GMG has got the official rights to manage, distribute, and retail the Nike brand in Egypt and Iraq starting from the third quarter of 2022.

The company will distribute Nike products through its sports vertical, GMG Sports.

GMG first signed an agreement with Nike in 1982 to bring its products to Arab consumers and from 2010, the UAE retailer has been distributing Nike products across the GCC region.

GMG will become the official distributor partner for Nike in Egypt by June 2022, covering the full customer journey from brand management to retail and distribution.

In Iraq, GMG entered recently through its sports vertical, opening the country’s first Sun & Sand Sports store — a GMG brand — in Baghdad’s Zayoona Mall. In the next four years, GMG Sports aims to launch seven more stores in prominent locations in Iraq.

Mohammad A. Baker, deputy chairman and CEO of GMG, said: “GMG Sports is the regional leader in sports retail. We look forward to extending these experiences to these new markets in 2022.”

GMG has introduced more than 120 brands into its markets through four business verticals: GMG Sports, GMG Food, GMG Health, and GMG Consumer Goods.

The company, which employs around 7,000 people in 12 countries across the Middle East, North Africa, and Asia, recently announced plans to double its global workforce by 2025.

Read: UAE’s GMG aims to double workforce by 2025 with global strategy