UAE PR firm Atteline offers pro-bono consultations amid virus pressures

UAE-based PR agency, Atteline, will be offering pro-bono consultations and strategic planning sessions for home-grown business, and other regional B2C brands, it announced on April 28.

From May 1 until June 30, the retail, wellness, design and consumer corporate PR agency, will offer regionally based companies, two-hour PR consultancy sessions, with the agency’s founder and account director, to help guide communications campaigns to drive business and brand-building.

This would be achieved through a three-phased approach; react, respond, renew – enabling companies to adapt to, and emerge stronger from this crisis, and to ensure better positioning going forward.

Sophie Simpson, founder and managing director of Atteline said: “In the current state of the market, many businesses are struggling to keep afloat. We, too, are a small business and understand the pressures of the current situation and, with this in mind, we stand firm that public relations is a critical part of a business’s success. Not only is communication important for reputation management throughout these tough times, but it is paramount in ensuring a strong and prosperous return when things are back to a ‘new’ normal.”

As much as 60 per cent of Atteline’s client base consists of home-grown regional brands.

“Our aim in offering these services is to help fellow small business owners in propelling them back into the front of consumers minds. The consultations are designed to help identify patterns and extrapolate themes that anticipate the ‘new normal’ for society, brands and stakeholders. It is a time to adapt and thrive in the new era as it unfolds and we want to support businesses to become cited examples of success during this time,” Simpson added.