UAE hotels reach 70% occupancy: What’s behind the surge?

The UAE is witnessing an exceptional summer tourism season, drawing in residents and international visitors with a vibrant mix of cultural, heritage, and entertainment offerings across its seven emirates. Despite the intense summer heat, the country has successfully positioned itself as a year-round destination thanks to innovation, safety, and world-class hospitality.

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The UAE’s success in transforming the typically slow summer travel period into a thriving tourism window is underpinned by robust promotional campaigns, attractive hotel packages, seasonal discounts, and expansive indoor entertainment options, a WAM report said.

Soaring numbers, strategic planning

According to WAM data, the hotel occupancy rates across the UAE have climbed to between 60 per cent and 70 per cent during July and the first half of August, a strong indicator of growing demand. The increase is seen as a direct result of government efforts to build smart tourism infrastructure, enhance visitor experiences, and promote the UAE as a safe and inclusive destination.

Sheikh Dr Saeed bin Tahnoon bin Mohammed Al Nahyan confirmed that the country is enjoying a “distinguished summer tourism season,” crediting the UAE’s modern infrastructure, cultural openness, and exceptional public services for its growing global appeal.

He attributed this progress to the vision of the UAE leadership, led by the President Sheikh Mohamed bin Zayed Al Nahyan, whose policies emphasise innovation, security, and quality of life for both citizens and visitors.

Festival of experiences

All across the UAE, cities are buzzing with summer events that offer a balance of tradition and modernity. Family-friendly festivals, shopping promotions, and cultural showcases have become key attractions for both regional and international travelers.

In Abu Dhabi, highlights included the 21st Liwa Dates Festival, which drew nearly 144,685 visitors, alongside the Historic Dalma Race Festival, and the 6th IMMAF Youth World Championships, where over 1,000 athletes from 60 countries competed.

Dubai’s Summer Surprises, running until August 31, features an exciting mix of shopping, raffles, entertainment, and live performances, appealing to a wide audience of all ages and nationalities.

Meanwhile, Sharjah’s Summer Promotions have added a commercial boost to the season, attracting residents and tourists with family-centric events and retail experiences that reflect the emirate’s cultural identity.

Safety first, always

One of the UAE’s strongest tourism pillars is its unwavering commitment to safety and public well-being. The nation consistently ranks high in global indices for personal security and community satisfaction. This reputation reassures families and international travelers alike, encouraging longer stays and repeat visits.

Sheikh Dr Saeed stressed that the UAE’s appeal lies in its ability to offer peace of mind. “From nightlife to intercity travel, the sense of security is unmatched,” he said. “It’s a destination where people from all cultures feel welcome, respected, and safe.”

This sense of comfort is further enhanced by smart infrastructure, reliable public services, and efficient connectivity across all emirates.

Looking ahead: A sustainable tourism vision

The UAE’s summer tourism momentum aligns with its broader vision for sustainable development. Authorities continue to invest in intelligent systems, eco-friendly initiatives, and inclusive programming to ensure long-term tourism growth that benefits both the economy and society.

With its unique blend of heritage, innovation, and hospitality, the UAE is proving that even the hottest months of the year can deliver cool, memorable experiences.