UAE-based lifestyle brand What’s On launches new website for the Saudi market

Dubai-based lifestyle brand What’s On – Gulf Business‘ sister brand – has announced the launch of its new website in Saudi Arabia, WhatsOnSaudiArabia.com.

WhatsOnSaudiArabia.com’s content creation will focus on food, news, travel and local culture in Riyadh and Jeddah – with expansion to more cities towards Q4 of 2021.

What’s On journalists working on the ground will provide inside stories and local guides.

“This move is part of What’s On’s plans to expand its brand portfolio and recognises the tremendous growth potential of online content specifically created for Saudi residents and expats,” said Ian Fairservice, managing partner of Motivate Media Group – the parent company of What’s On.

“Saudi is driving investment and tourism more than ever before and we feel we can bring valuable and engaging content to this market.”

Visitors, residents and expats can explore the website now and sign up for its newsletter, where they can receive the latest stories in Riyadh and Jeddah every week.

The website will also offer advertisers several marketing opportunities including editorial sponsorships to homepage takeovers, EDMs and banners.

WhatsOnSaudiArabia.com has launched in English, with plans to introduce an Arabic site in the future.