Classic appeal: Triumph Motorcycles returns to the UAE

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Iconic British motorcycle brand Triumph is making a grand re-entry into the UAE market through a new distribution partnership with the Galadari Group.

Triumph and Galadari will jointly oversee the importation, sales, and service of Triumph motorcycles and products, promising UAE bike enthusiasts an elevated brand experience.

Triumph’s return to the UAE — recognised as the top motorcycle market in the GCC — underscores the brand’s commitment to providing the UAE’s motorcycle community with its renowned product line and premier service standards.

Established in 1902, Triumph Motorcycles boasts a legacy spanning over 120 years, creating motorcycles celebrated for their design, character and performance.

Headquartered in Hinckley, Leicestershire, Triumph continues to set industry standards with its blend of authenticity and innovation.

Triumph’s entire line-up to be available

Galadari, appointed as the new Triumph distributor in Dubai, will roll out Triumph’s entire lineup, including the Modern Classic, Roadster and Tiger models.

The offering will range from the dynamic Trident 660 to the powerful 2.5-litre Rocket 3, catering to a variety of rider preferences in the UAE.

Paul Stroud, chief commercial officer at Triumph Motorcycles, highlighted the significance of this partnership, stating, “We are extremely pleased to be entering into a partnership with Galadari in the UAE, which will create further opportunities for the Triumph brand to grow within the Emirati market. This step will also enable the Triumph brand to be even more accessible, and we look forward to welcoming more fans and customers in the UAE to the Triumph brand.”

Mohammed Galadari, co-chairman and group CEO at Galadari, shared similar enthusiasm, saying, “We are proud to partner with Triumph, an iconic brand renowned for its rich heritage and exceptional performance.

“This strategic collaboration not only strengthens our existing portfolio but also aligns with our commitment to delivering exceptional quality and experiences for our customers. We look forward to building on the strong foundation of this distinguished brand and elevating it to even greater heights in the years ahead.”