Top 10 most popular brands in UAE in 2018

Dubai airline Emirates has emerged as the most popular brand in the UAE in 2018 for the fourth consecutive year, according to the latest YouGov BrandIndex Buzz rankings.

The annual listing ranks the brands with the “most positive buzz” over the past year by measuring the public’s perception of brands on a daily basis across a range of metrics.

Samsung was ranked second, up from sixth last year while WhatsApp dropped a spot from second to third.

“Arguably the big story of is the increasing power of the Samsung brand,” YouGov said in a statement.

“Samsung Galaxy created a lot of noise with the launch of its new phone, Samsung Galaxy Note 9, and also saw an elevation in its Buzz score, improving from tenth in the 2017 rankings to fifth in 2018.

“On the other hand, Samsung’s key competitors in the mobile space, Apple and its iPhone handset, remained in the top 10 rankings, but dropped from ranks four and three last year, to six and seven, respectively. Google also dropped a spot while YouTube moved up one place.”

Emaar re-entered the list, while Facebook dropped out of the top 10.

The YouGov BrandIndex also revealed the brands that saw ‘the most improvement’ in terms of consumer perception in the UAE in 2018.

Coca-Cola was found to be the “most improved” brand of the past year, followed by streaming service Netflix and Huawei.

TOP 10 MOST POPULAR BRANDS IN THE UAE
Scores calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand

1. Emirates

Sector: Aviation

Score: 58.2

2. Samsung

Sector: Electronics

Score: 47.1

3. WhatsApp

Sector: Technology

Score: 46.4

4. Carrefour

Sector: Retail

Score: 44.1

5. Samsung Galaxy

Sector: Technology

Score: 43.9

6. Apple

Sector: Technology

Score:42.9

7. iPhone

Sector: Technology

Score: 42.9

8. YouTube

Sector:

Score: 42.3

9. Google

Sector: Technology

Score: 40.7

10. Emaar

Sector: Real estate

Score: 39.5