Top 10 Most Influential UAE Brands On LinkedIn

The ranking follows the announcement of LinkedIn’s Content Marketing Score earlier in the year, a data-based resource giving brands insights into the engagement with paid and organic content on the platform. Three practices are the used as the benchmarks including continually updating users on industry news; releasing new and engaging content tailored to specific audiences and adding their voice to relevant conversations.

LinkedIn, which has 313 million members, offers brands advertising and marketing products such as display advertising, company pages, on-platform messaging (InMails), and content marketing through sponsored updates.

Jacob Thomas, head, LinkedIn Marketing Solutions, MENA, said: “The brands we have identified in the UAE are leading among their peers in using LinkedIn’s Marketing Solutions most effectively, and the make-up of the ranking shows that social media is a significant focus for brands in the UAE.”

TOP 10 INFLUENTIAL UAE BRANDS ON LINKEDIN

1. Etihad Airways

Location: Abu Dhabi
Sector: Aviation
Number of LinkedIn followers: 126,324

2. Emirates Airline

Location: Dubai
Sector: Aviation
Number of LinkedIn followers: 245,773

3. Jumeirah Group

Location: Dubai
Sector: Hospitality
Number of LinkedIn followers: 82, 804

4. Cleveland Clinic Abu Dhabi

Location: Abu Dhabi
Sector: Healthcare
Number of LinkedIn followers: 26, 714

5. Emaar

Location: Dubai
Sector: Real Estate
Number of LinkedIn followers: 127, 304

6. Etisalat

Location: Abu Dhabi
Sector: Telecommunications
Number of LinkedIn followers: 142, 023

7. National Bank of Abu Dhabi

Location: Abu Dhabi
Sector: Banking
Number of LinkedIn followers: 58,186

8. Du

Location: Dubai
Sector: Telecommunications
Number of LinkedIn followers: 40,745

9. Damac

Location: Dubai
Sector: Real Estate
Number of LinkedIn followers: 25, 261

10. TASC Sourcing

Location: Abu Dhabi
Sector: HR/Consulting
Number of LinkedIn followers: 14,908