The power of collaborative communication tools

The pandemic has driven organisations to re-evaluate their communications and collaboration strategies and has presented a need to overhaul them, in most cases, completely. As a result, the necessity for reliable, secure, and scalable communication solutions has never been greater. Research reveals that hybrid working models are here to stay, and unified communication and collaboration (UCC) tools are critical productivity enablers. However, managing tools such as enterprise email and UCC at scale can be a challenge, especially for organisations with a large number of users across multiple apps and communications platforms. The key is to invest in cloud resources and modernise user computing and experience management. This will amplify IT and business alignment and empower channel partners to deliver an unparalleled experience to their clientele.

Collaborative enterprise email tools and UCC are propitious for channel stakeholders by virtue of the copious benefits that are unlocked by integrating them. By investing in the right solution, channel partners can improve customer satisfaction through a more seamless and powerful way to communicate, through which businesses can improve customer retention rates and drive growth. They also help increase efficiency by making it uncomplicated for employees to connect and collaborate. This results in increased productivity and shorter project completion times. Channel partners can further benefit from collaborative communication tools like enterprise email solutions by conveniently keeping track of project progress, disseminating information and ideas, and promptly providing feedback, leading to appeased customers and recurring business, all through a single window too if they choose a seamlessly collaborative software. As a result, email and collaboration tools are becoming imperative for organisations to stay ahead of their competition and cater to the ever-changing needs of their customers.

By integrating all their communication channels into a single platform that is easier to manage and use, unified communication and email tools are elevating the entire experience for enterprises. This integration has given organisations unfathomable flexibility and agility in communicating with customers, employees, and partners. Most of the new platforms being cloud-based is a critical driver of growth, as it makes their deployment quite simplified and on-demand while providing an agile communications infrastructure-as-a-service.

Channel partners that are able to provide their stakeholders with solutions that offer convenient collaboration and communication capabilities will be in a formidable position to address the burgeoning demand for these types of services. Already, we are seeing how video conferencing is being used for more than just board meetings or customer support calls. Remote workers can now collaborate on projects in real-time as if they were all brainstorming offline. Sales teams use collaborative communication solutions to deliver product demonstrations that include live interaction with potential customers. The possibilities are endless, and businesses that invest in a cost-effective yet efficient enterprise communication solution will be poised for success in the years to come.

As the demand for conferencing services, correspondence platforms, enterprise social networking and teamwork tools increases across enterprises, an unambiguous and conclusive impact can be seen on the total addressable market size of communications and collaboration products and services. Of all these software segments, enterprise social networking and UCC platforms are experiencing incremental growth. This is because businesses are realising the power of collaborative communication tools like innovative enterprise email in augmenting productivity and propelling innovation. These platforms that offer revolutionary benefits are steadily on their way to becoming a requisite tool to scale and galvanise success in today’s competitive marketplace.

Nehul Goradia is the VP Channels at IceWarp Middle East

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