The Entertainer founder Donna Benton exits business; launches new swimwear brand in Dubai

Dubai-based entrepreneur Donna Benton today announced her complete exit from The Entertainer which she founded back in 2001.

It came following the sale of her final 15 per cent stake in the company that became popular due to its discount offers on a number of restaurants, leisure attractions, hotels and spas spread out across 40 destinations in 15 countries across the Middle East, Africa and Europe.

According to a press statement, The Entertainer contributed $1.3bn to the economy each year, with its profits growing 25-30 per cent annually.

In July 2018, Bahrain’s’ GFH Financial Group announced an investment partnership with Al-Futtaim and Al Zarooni Emirates Investments to complete its acquisition of 85 per cent stake in The Entertainer.

Read: Bahrain’s GFH says Al-Futtaim, Al Zarooni acquire minority stakes in The Entertainer

“The sale and final exit for Donna, reached a nine-figure mark in USD – an extraordinary achievement not only for Donna, but also one of the largest start-up sales in the region to date,” read the statement while confirming Benton’s exit from the platform.

Meanwhile, Benton also announced the launch of her new swimwear brand, Caha Capo, under her umbrella company The Benton Group (TBG) which is headquartered in Dubai.

Caha Capo will offer swimwear for men, women and children.

The Women’s and Girls collection is now available exclusively online with free international shipping and free exchange or returns through its courier partner DHL.

Additional collections of woman’s resort wear and men’s and boy’s board shorts will launch over the coming months.