Talabat UAE to launch first ‘Road Safety Week’ to protect its riders

talabat is launching its first Road Safety Week in the UAE on March 28, as it ramps up its road safety strategy in 2022 to ensure the well-being of its growing fleet of riders.

The company said it will conduct Road safety Week frequently during the year. The campaign will complement efforts by the UAE government to foster a road safety culture and reduce accidents on its roads through additional intensive trainings, as well as positive reinforcement by awarding riders for their exemplary adherence to traffic laws.

The organisation aims to raise awareness about the collective responsibility all road users have to ensure their safety and that of others.

talabat’s decision to expand its awareness campaign to the public about the importance of being mindful of smaller vehicles on the road is the result of rider focus group insights, who shared some of their biggest challenges on the road, which included other motorists changing lanes quickly without using indicators, stopping suddenly without activating blinkers, or driving too fast and tailgating. Riders also appealed to road users, especially big vehicles, to pay more attention to smaller vehicles to help keep them and others safe.

Tatiana Rahal, managing director at talabat UAE: “Road safety starts with all of us. It’s a culture of awareness on our roads, and respect for every road user, whether it be a pedestrian, a cyclist, a car, a motorbike, or a heavy vehicle. By dedicating a special week for road safety, we aim to lead by example and raise awareness amongst the public in general and riders in specific, to drive safely and avoid dangerous acts like speeding and overtaking other cars. We are also rewarding riders who adhere to traffic rules to encourage positive behavior.

She added: “With an exponential rise of motorbikes on the road, further propelled by the pandemic, it is important to remember that driving responsibly is a duty that falls on every road user and we believe that it is through collaboration between the public and private sector, as well as the community, that we will achieve the best results.”

The organisation has steadily increased its rider trainings and awareness campaigns, considering rider feedback and concerns shared by the authorities and communities. In the first quarter of 2022 alone, over 20 joint training sessions with the authorities were conducted across the emirates, compared to 25 held in 2021.

Additionally, over 30 internal awareness campaigns were launched since the beginning of the year with an increased focus on road safety, serving as a reminder for riders to drive safely and be diligent at all times, for their own well-being and that of the communities they operate in. Until date, the content of the awareness campaigns has been viewed more than 100,000 times by the riders internally.

Earlier this year, talabat published its first edition of the annual rider report that showcased all rider initiatives launched in 2021. The report included over 15 dedicated rider initiatives and projects, from road safety training sessions across the emirates, to additional insurance coverage, salary cards and rider resting areas.

In other news, talabat announced it has brought on board footballer Cristiano Ronaldo as its official brand ambassador.

Watch: Cristiano Ronaldo appointed as official ambassador for talabat