Tahaluf CEO, Michael Champion (Photo: Gulf Business)
As far as technology events go, LEAP 2024 in Riyadh, Saudi Arabia is now one of the biggest technology showpieces in the world.
After the Consumer Electronics Show (CES) in Las Vegas and Mobile World Congress (MWC), LEAP is now the world’s third biggest tech show in terms of square metres.
With well over 75,000 international registrations, the event is also becoming a magnet for visitors from across the globe. Last year, over 172,000 people attended LEAP 2024 with figures expected to far surpass that this year.
Getting a flight or hotel booking in Riyadh during this week has also been challenging, illustrating the success of LEAP 2024.
In this interview with the CEO of Tahaluf (the organising company behind LEAP), Michael Champion gives us insight into what it takes to host and organise such a high-growth event.
Or you can listen to the full interview on our podcast channel.