Ahmed Obaid Al Qaseer says Shurooq is harnessing Sharjah’s cultural heritage, while implementing initiatives that boost tourism and investment
The projects are poised to continue making a significant impact on Sharjah’s economy as tourism is a key driver of growth in the region
The new identity incorporates an abstracted Arabic letter and the English S to symbolise a beacon for investment and transformation
The project, which features a zipline, giant swing, dry slide and hiking tracks, will target adventure sports and outdoor enthusiasts
Marriott inked a franchise agreement with Shurooq for the two hotels which will be located in Kalba and Khorfakkan
It also unveiled four new hospitality projects in the emirate
The construction of the luxury retreat is 75 per cent complete
The move has been made in adherence to the UAE government’s health and safety protocols