The Saudi Tourism authorities hope to match visitor numbers to previous years which saw between 12 to 15 million tourists visit the annual festival
The announcement is the latest in a series of initiatives that seek to attract visitors coming from GCC countries
The agreement aims to capitalise on the airline’s global network to amplify the Saudi Arabian experience for leisure travellers
The kingdom is investing more in tourism infrastructure than any country in the world today, opines Fahd Hamidaddin, CEO, Saudi Tourism Authority
The new initiative focuses on equipping the private sector with the support needed to manage the evolving tourism landscape