Insights: The impact of purposeful personalisation

Customer engagement: The impact of purposeful personalisation

Customers are 2.4 times more likely to click on notifications that are personalised based on shopping behaviour trends

Siobhan Bryon of Finastra on the rise of digital and personalised services in the regional banking sector Image Supplied

Digital, personalised services are impacting regional banking

AI can support more seamless experiences with BaaS and embedded finance, such as faster and more accurate credit decisions and fraud detection

Personalisation is key to attracting and retaining customers Image Dubai Media Office

Insights: Why retailers are focusing on personalisation to please customers

Consumers are demanding experiences tailored to their preferences, behaviour and stage in the buyer journey

Banking Tech

Here’s how regional banks can create a loyal customer base

Lenders should leverage the use of technology to understand customers’ needs and create a personalised journey for them, says IT firm Comarch