Customers are 2.4 times more likely to click on notifications that are personalised based on shopping behaviour trends
AI can support more seamless experiences with BaaS and embedded finance, such as faster and more accurate credit decisions and fraud detection
Consumers are demanding experiences tailored to their preferences, behaviour and stage in the buyer journey
Lenders should leverage the use of technology to understand customers’ needs and create a personalised journey for them, says IT firm Comarch