The global partnership deal includes the first-ever referee jersey patch partner of the NBA, starting with the 2024 NBA All-Star Game
Saleh Mohamed Al Geziry, DG for Tourism, DCT – Abu Dhabi, tells Gulf Business about the upcoming NBA matches in the emirate, the tourism authority’s partnership with NBA and Abu Dhabi’s role as a global sporting hub
The partnership also involves opening Jr. NBA Leagues for boys and girls at schools across the UAE