Marketing firm Conceptual ERA is drawing on the UAE’s strengths and a combination of social media, unique campaigns and targeted content to enhance its regional presence
Many businesses have yet to fully realise the potential of AI technologies to listen, comprehend, forecast and learn about important trends across the entire customer journey
Marketing has to remain dynamic and adapt to the changing needs of the customers, opines Sunita Hadani, managing director of the Hadani Group of Companies
Serial entrepreneur and leadership trainer Spencer Lodge speaks to Tom Otton, managing partner at Create Media Group, on how brands can enhance their communications strategy during a pandemic
Following a series of major changes relating to taxation, legislation and economic performance over the last 12 months, Gulf Business explores how the regional pay packet has been impacted