#Influencer Marketing

Key metrics for evaluating influencer marketing campaigns in Saudi Arabia

With a large and active social media user base, KSA offers great potential for influencer collaborations. However, like any other marketing strategy, it is important to measure the success and ROI of influencer campaigns

Influencer Marketing

What are the business benefits of working with social media influencers?

The first important step is to identify influencers within your industry and narrow this down to those with an audience similar to your own

Three mistakes brands make when using influencers and how to correct them

There are several factors that need to be kept in mind to ensure a successful influencer marketing campaign

Influencer

How brands are leveraging influencer marketing to ‘up their game’

Several brands are deploying influencer marketing to put their products on the map. Is the strategy working?