#DSS 2025

DSS 2025: A look inside the record 66-day experience in Dubai

Dubai Summer Surprises 2025: A look inside the 66-day shopping experience

For the first time, DSS adopts a three-season shopping model—dubbed Summer Holiday Offers, the Great Dubai Summer Sale, and Back to School

Dubai Summer Surprises 2025: What's in store for the next 66 days

Dubai Summer Surprises 2025: What’s in store for the next 66 days

For the first time, DSS 2025 will feature three specially curated retail seasons to keep shoppers engaged all summer long

Countdown begins: Dubai Summer Surprises reveals dates

DSS 2025 promises a memorable summer with more concerts, exclusive dining experiences, and new retail activations to be revealed soon