The festival’s scale is only possible because of the combined efforts of malls, global brands, retailers, hotels, and entertainment providers
For the first time in its history, DSS introduces three specially curated retail seasons aligned with the summer rhythm
For the first time, DSS adopts a three-season shopping model—dubbed Summer Holiday Offers, the Great Dubai Summer Sale, and Back to School
DSS 2025 promises a memorable summer with more concerts, exclusive dining experiences, and new retail activations to be revealed soon