#Customer engagement

Insights: The impact of purposeful personalisation

Customer engagement: The impact of purposeful personalisation

Customers are 2.4 times more likely to click on notifications that are personalised based on shopping behaviour trends

CUSTOMER ENGAGEMENT

Insights: 6 ways to transform customer engagement in 2024

We look at the top trends that will redefine and reshape customer engagement for MEA consumer brands in 2024

Kunal Badiani on b uilding brand loyalty with AI-led CEPs

Insights: Customer engagement platforms are key to brand loyalty

Here’s how Middle Eastern brands can leverage AI-driven customer engagement platforms to build loyalty and conversion during challenging conditions