#consumer behaviour

Ramadan 2025: Snap MENA's Georges Odeimi on the key trends unfolding on the platform

Ramadan 2025: Snap MENA’s Georges Odeimi on the key trends unfolding on the platform

The business solutions lead at Snap MENA shares his insights into how Snapchatters are using the platform during Ramadan

Here's what Saudi consumers will continue to spend on in 2025, reveals AlixPartners: survey on spending trends

Here’s what Saudi consumers will continue to spend on in 2025: survey

Spending intentions in Saudi Arabia show a six-percentage-point net positive trend, contrasting with contractions in the US and Europe, reveals the AlixPartners survey

Afreen Razak on how to build and leverage influence in the creator economy

The creator economy: How to build and leverage influence

The creator economy is not just a passing trend but a fundamental shift in how we consume media and make purchasing decisions

Businesses must rethink growth strategies: Accenture

Accenture’s annual Fjord Trends 2022 report has identified five human behaviours that are pushing companies to design new ways of doing business